How many of you know what makes an organization sustainable competition? Some of you think that May is a great product / service, great logo / trademark, or a large bankroll is an organization for sustainable competitive. Well, I agree that all the above can contribute to creating and maintaining sustainable competition agencies, however, there is a key ingredient missing from this list overrides everything about him. What's that you may ask? Why are people of course. People which means that all stakeholders associated with the manufacture, marketing and sale of products of a particular organization or service. Stakeholders include customers, employees, suppliers, wholesalers and retailers. All stakeholders of an organization must work in unison if it wants to remain competitive long term (5-10 years Level 1 competition in the sector).
  Now, who is responsible for ensuring that the organization stakeholders work in unison? You got it. From the CEO who marries the culture of the organization, vision and immediate goals, it is incumbent on management to ensure that the human element of the organization is running in excellent condition. However, in many cases, this phenomenon occur. In many U.S. companies that I studied, the management teams have been mainly focused on the product / service, logo / brand and assets, paying little attention to the status of stakeholders organization. And when they turn their attention to the stakeholders of the organization, they often use coercive tactics to achieve organizational goals. This practice of using coercive tactics to achieve organizational goals may work in the short term, but not in the long term because it breaks the relationship between management and stakeholders.
  Well, I'm here to tell you that if U.S. organizations intend to remain competitive in the world, they must pay more attention to their stakeholders. The product / service, logo / brand, or assets are insufficient to sustaining an organization more competitive. Therefore, U.S. agencies must recycle their management staff to better interact with their stakeholders. This recycling process must focus on maximizing the human element of organizational processes in implementing and / or improving positive two way communication process between management and stakeholders.
  By implementing and / or improvement of the communication process between management and stakeholders, learning environments can be encouraged and supported, allowing for increased cooperation within the organization. This process can open the dialogue that had been broken due to managing the use of coercive tactics, allowing all interested in any aspect of the organizational process to freely share their ideas. This sharing of ideas can lead to new and / or better organizational processes, increasing the organizational capacity to innovate and remain globally competitive.
  Now I know some of you might still be saying that these are the products / services, logo / brand, or assets of an organization that contributes to sustainable competition. I agree that in the short term, things may seem matter most, however, long term its the way the management team of an organization handles its stakeholders, which determines its viability and durability. I will not name names, but I'm sure you can think of organizations / companies that were at the top of their years there are industries that no longer exist, or are relegated to the lower floor of their industries. Why this place? May they have many reasons, of course, but I would say that the way these organizations and the management team managed its business stakeholders played an important role in deciding these organizations and the fate of societies.
  To create and maintain a sustainable competitive organization, management has to properly handle its stakeholders. Using two-way positive communication process is a means to ensure that those involved in the process of providing or receiving a product or service has a voice that is heard, recognized and valued. It is the mark of an organization that expects to have lasting success.
  Stakeholders your neglect your own risk.

Mr. Barrett has an earned a doctorate in applied management and decision sciences, with specialization in leadership and organizational change. He also holds an MA in Organizational Leadership and a BS in organizational management. In addition to these degrees, Dr. Barrett has completed several certificates in focusing on various areas of management and leadership development.
  Mr. Barrett is proud of its academic achievements, they are the product of his journey long and sometimes difficult to escape poverty. Along his journey, Dr. Barrett served honorably in the U.S. Air Force, participating in several vital operations abroad in the Middle East and Europe. He also taught organizational leadership courses at graduate level at Mercy College. This desire to develop leadership that either myself or others is what drives Dr. Barrett. Mr. Barrett currently lives in New York, where he directs the Barrett Center for Leadership Development, LLC (www. TheBarrettCenter. Com). The Barrett center offers workshops, seminars, caoching, consultation, and to speak based on leadership and organizational principles developed by Dr. Barrett. You can find his model of leadership courses (Barrett Leadership Model) in his new book Leading from the Inside-Out.
  The Center's mission of Barrett: To help clients develop their leadership from inside to outside.
  The Center's vision of Barrett: The uprising of the human condition by teaching individuals and organizations how to live their lives from inside to outside.
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